| 2003 Press Coverage
Village Voice
Offspring of the Kathi Roll
Company on Macdougal Street, this new fast-food stall
specializes in snacks based on Indian breads, including homemade
whole-wheat parathas stuffed with potato or egg, or the same
flat bread fashioned into a kathi roll, which looks like a
Mexican flauta and comes with a variety of fillings. The puffier
bread called naan is used to generate the panini-inspired "naanini"—great
when they're filled with lamb, but dull when made with tandoori
chicken breast. Vegetarian choices include breads stuffed with
potato, egg, or paneer—fresh pressed cheese curds, and a
wonderful mung bean salad.
(http://www.villagevoice.com/nycguide/ve5592,1.html)
AOL CityGuide:
New York
Indian street food is a
concept readily adaptable to the New York City lifestyle. At Indian
Bread Co., quick dishes are created from fresh ingredients such as
grilled chicken tikka, boneless lamb and tandoori vegetables (with
an odd touch here and there, like dried mango powder) wrapped up in
kathi rolls. Alternatively, there's a cross-cultural "naanwich" or "naanini"
-- a panini created with naan bread and various fillings.
Vegetarians can choose from such options as paneer tikka (cottage
cheese marinated with green chutney) or aloo paratha (a pita stuffed
with potatoes and spices). There's a choice of salads, too,
including an aloo and chickpea mix in spicy yogurt sauce. The decor
is minimal, but the welcome is warm, as is the spiced masala chai
tea. Finally, here's an exotic fast food you can feel good about.
-- Rhonda Markowitz
(http://www.digitalcity.com/newyork/dining/venue.adp?sbid=126456)
New York Magazine:
Restaurant Openings & Buzz (Week of
November 24, 2003)
Once the city’s Italian-café
capital, Bleecker Street is slowly becoming an epicenter of
Indian fast food. This week, the Indian Bread Co. opens right
around the corner from the Kati Roll Co., and it’s not just the
names that are similar. Like its precursor, IBC features “kathi
rolls,” made of flaky griddled paratha stuffed with egg and
onion, spiced potatoes, or chicken tikka. But in a variation on
the kati (or kathi) theme, IBC rounds out its Atkins-hostile
menu with unrolled stuffed paratha, grilled naaninis, and the
Indian salads called chats.
--
Robin Raisfeld
(http://www.newyorkmetro.com/nymetro/food/openings/n_9504/)
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